Introduction
The world of fragrance is evolving rapidly, and oud perfume UK trends are leading the way into 2025. Once a niche luxury item known mainly in Middle Eastern markets, oud—also called agarwood—has become a sought-after scent in the UK. Its deep, woody aroma and complex character have made it the centerpiece of a fragrance revolution. More than just a passing trend, oud embodies cultural heritage, sustainable sourcing, and personal identity, making it the perfect choice for a modern, conscious audience.
This article will take a deep dive into why oud is more relevant than ever, the fragrance trends shaping the UK oud market in 2025, and how to explore and wear oud in a way that reflects your style and values.
What Makes Oud So Popular in the UK in 2025
Ancient Origins with Timeless Appeal
Oud has a storied past. Sourced from the resinous heartwood of Aquilaria trees, oud forms only when the tree is infected by a specific type of mold. This natural process creates one of the most complex and prized scent materials in the world. For centuries, oud has played a role in spiritual ceremonies, high fashion, and personal scent rituals across Asia and the Middle East.
In 2025, UK fragrance enthusiasts are rediscovering oud not just for its rarity but for its unmistakable depth. It appeals to a desire for grounded, soulful experiences that contrast the synthetic overload of modern perfumery.
The Rise of Niche, Luxury Scent Experiences
Mass-market fragrances have left many consumers underwhelmed. As people become more educated and intentional about what they wear, they’re gravitating toward high-quality ingredients, small-batch production, and storytelling through scent. Oud delivers on all three fronts.
Oud also aligns with a growing desire to invest in fewer, better things—products that speak to one’s identity and values. It becomes not just something you wear, but a signature statement.
Cross-Cultural Fragrance Influence
British consumers today are more globally attuned than ever. Influences from Arabic, South Asian, and African cultures are reshaping how people shop, eat, and—yes—choose their perfumes. Oud’s prominence in these traditions has made it a cross-cultural ambassador in the fragrance world.
Social media has helped accelerate oud’s rise, with influencers, TikTok creators, and perfume reviewers shining a light on rare oud oils and custom blends.
Key 2025 Trends in Oud Perfume
Sustainable and Ethically Sourced Oud
As consumers become more conscious of their purchases, sustainability is no longer optional. Ethical oud sourcing ensures that harvesting doesn’t contribute to deforestation or harm biodiversity. Brands that use plantation-grown Aquilaria trees and support fair-trade partnerships are gaining popularity.
At EmiriOud, sourcing is a core value. Each bottle reflects not only luxury but also respect for the environment and local communities involved in oud cultivation.
Genderless Oud Fragrance Profiles
Modern fragrance breaks traditional gender norms. Oud’s inherent versatility makes it perfect for unisex formulations. In 2025, more brands are blending oud with fresh florals, creamy gourmands, or subtle citrus notes—making the scent accessible to all identities.
The popularity of gender-neutral oud blends also reflects a cultural shift towards inclusivity and authenticity in personal care.
Oud Layering & Scent Rituals
Layering oud is an art—and a growing trend. Fragrance layering allows wearers to create a custom scent story by applying multiple perfumes or oils.
Tips for Oud Layering:
- Start with a neutral or woody base.
- Layer oud with florals like rose or jasmine for balance.
- Add a gourmand scent like vanilla for warmth and sweetness.
- Use citrus or tea-based scents to lighten the overall tone.
Oud oils can also be used as “fixers” that anchor lighter top notes and enhance longevity.
Customisation Through Technology
From AI-powered scent quizzes to bespoke mixing labs, technology is personalizing the fragrance experience. In the oud space, some brands now offer digital consultations to match personality types with oud blends.
Others, like EmiriOud, allow customers to build custom layering kits—pairing multiple oud-infused scents that evolve together throughout the day.
How to Choose & Use Oud Perfume in the UK
Sampling Before Investing
Because oud is such a rich and distinctive scent, it’s wise to sample before committing. Many premium oud brands offer trial vials or discovery kits. Test the scent in different settings—daylight, evening, and warm and cool weather.
Understand the Concentration
- Pure Oud Oil (Dehn al Oud): The most potent and long-lasting form.
- Eau de Parfum (EDP): Contains a moderate concentration of oud blended with other notes.
- Eau de Toilette (EDT): Lighter, more refreshing formulations—good for everyday use.
If you’re new to oud, starting with an EDP is often the best balance of strength and wearability.
When and How to Wear Oud
In the UK, oud can be seasonally adapted.
- Winter & Autumn: Rich, smoky oud oils for warmth.
- Spring & Summer: Blends with citrus, rose, or green tea to keep things light.
Apply on pulse points—wrists, neck, inner elbows—for optimal diffusion.
Why EmiriOud Stands Out
British Craftsmanship with Global Inspiration
Founded in Northern England in 2024, EmiriOud is the brainchild of Zachariah Haiyan and Siraj Ali. The brand takes pride in handcrafting every bottle with care—combining Eastern oud tradition with Western perfumery expertise.
Transparent and Sustainable
EmiriOud uses ethically harvested oud and supports traceable supply chains. Customers can learn where their oud came from, who produced it, and what makes it unique.
Inclusive, Unisex, and Modern
All EmiriOud fragrances are unisex by design. The brand believes scent should reflect personality—not gender norms. Whether you prefer bold spice or soft floral oud, there’s a blend for every mood and moment.
Designed for Layering
Unlike mass-market oud perfumes, EmiriOud’s line is structured for scent layering. Each bottle is part of a modular system—offering infinite combinations that evolve throughout the day.
FAQs – Your Questions About Oud Perfume Answered
Is oud perfume good for everyday use?
Yes. Lighter formulations or diluted oil blends can be subtle and suitable for daily wear. Just use sparingly.
What’s the difference between oud oil and alcohol-based oud perfume?
Oud oil is pure, longer-lasting, and evolves slowly. Alcohol-based perfumes release top notes faster and may be more approachable for beginners.
How long does oud last?
Oud oil can last 8–10 hours on the skin. Eau de parfum usually lasts 5–7 hours, depending on skin type and application.
Can I layer oud with other scents?
Absolutely. Popular combinations include oud + rose, oud + vanilla, and oud + citrus. EmiriOud encourages creative layering through curated sets.
How do I store oud?
Keep your oud in a cool, dark place—away from direct sunlight or heat. This preserves its complexity and extends its shelf life.
Conclusion
Oud is no longer reserved for royalty or special occasions. In 2025, it’s at the forefront of sustainable, inclusive, and deeply personal fragrance choices in the UK. Whether you’re new to oud or a seasoned collector, there’s never been a better time to explore its depths.
At EmiriOud, we invite you to make oud your signature. Try a sample kit, explore our layering collections, or schedule a consultation to discover the oud story that’s uniquely yours.
